It’s become a topic how using a page builder or doing it old school and design a website from scratch defines a real developer. What does it mean to be a “real” developer, anyway?
While most sneer at websites built with page builders and prefer it done old school, you have to admit that page builders make it relatively easier to build a whole website from the ground up. Not only is it convenient, but it easily addresses your clients’ struggles with websites when it comes to editing. Now, we’re not saying that coding your website is bad, it’s just that for most clients do not mind however you build their website as long as their specifications and business needs are met. And that’s a fact we have to accept.
So, don’t be surprised if clients are willing to spend just as much money as they would spend for a website built with a page builder like they would spend on a custom coded website.
Clients are paying for the solution to their problems, not for your time spent solving it
This means that it does not matter much to them if you spent over week or so in creating lines of code for their website. What really matters to them is that their specifications are met and their business needs are addressed by the website. This means that their business goals such as opt-ins, subscriptions, sales, conversions, you name it are met.
This does not mean that codes aren’t important. In fact, as developers, it’s necessary to learn more about codes. But if our primary business as developers is to sell websites, we have to consider that maybe how we market it does not simply work nowadays. Unless your contract with a client is on an hourly basis, then you should be selling your website on a solution-based approach. What does the client need the website for? What features does the website need?
There will always be a demand for custom codes, but it’s also good to consider that websites buy your website based on how it does well on addressing certain issues, struggles or problems in the client’s business.
Using Page Builders Allows you to Focus on Building a Strategy to Address your Clients’ Website Needs
It’s no secret that page builders lets you save more time. You can either use your extra time creating websites for more clients and earn more or you can spend that time planning and creating strategies to optimise the websites you create for maximum results enabling you to charge more for that additional service.
Remember that clients actually pay for website solutions. They don’t really give much thought to complex codes and tools especially if they do not know how it works. What matters to them is that their website gets the work done.
Should you Use a Page Builder?
That’s a question that differs from developer to developer. To help you decide, here’s a list of pros and cons of page builders.
- Page Builders enables your clients to easily edit content
- Page Builders allow you to build websites faster
- Page Builders allow you to customise pages
- Most Page Builders require yearly license fee
- You will still be required to know code to fully customise pages
- Because Page Builders can easily be accessed by clients, they will have a tendency to commit errors in the page design
Beaver Builder as a Page Builder
Of course, we recommend Beaver Builder as our go-to page builder for all our projects. Not only is it easy to navigate, but it is also fairly easy to use. And with relatively less messy codes at that!
Beaver Builder has a drag-and-drop functionality that lets you design pages with ease. What’s great about this is that it is a front-end editor. This means that you do not need to hit preview every time you make some changes. You see the changes you make in real time.
Beaver Builder can also be fully integrated with other tools we know and love such as WooCommerce and other automation tools. If you’re looking for a page builder that has heaps of plugins and 3rd party themes available, then Beaver Builder is your best bet.
Whether you use a page builder or stick to coding, that is entirely up to you. What works best for some may not work for others, so it’s entirely alright stick to what works for your clients and your business.
But as a word of advise, your selling point should not be the hours you spent on coding, but the output. Leverage more on the fact that your websites get the job done and satisfy your clients’ business needs and goals.
In the end, it’s the kind of hard work and quality output you bring to the table whether you use a page builder or not that is important.
What are your thoughts on page builders? Comment down below and let us know!